The re-invented Brand Smart is an exciting and innovative destination for customers to shop, eat, drink, experience and come together.


Our vision has been to create Melbourne’s Premium Outlet Centre where consumer and retail favourites integrate seamlessly with 60 quality local and international brands. We’re more than just an outlet centre; we’re an experiential destination thoughtfully redesigned to stimulate and excite the senses through the use of stunning architecture and a carefully planned layout.


The addition of well known cafés and restaurants make it a unique and exciting retail environment. Brand Smart is set to become the essential location to meet regularly with friends and shop in one  of the most friendly and inclusive retail surroundings in Melbourne.